Saddle Up, Telluride: The Coffee Cowboy Launches Bold New Brand & Website
Telluride’s favorite espresso stop just launched a bold new brand—and a fresh new website!
Say hello (again) to The Coffee Cowboy—a local legend turned lifestyle movement, now proudly parked in Oak Street Plaza and making waves across Telluride real estate culture.
Known for its iconic green cart at the base of the gondola, The Coffee Cowboy has long been the unofficial town square for locals, second homeowners, and visitors. Now, under the direction of longtime locals Hailey Arnold and Scott Keating, this beloved café has brewed up something bigger: a full rebrand, expanded product line, and a gorgeous new digital home at www.thecoffeecowboy.com.
As trusted voices in the Telluride homes for sale market, we at Mountain Rose Realty, led by Anne-Britt Ostlund, couldn’t be more excited to support this local favorite as it rides into its next chapter.
☕ So What’s New at The Coffee Cowboy?
🐎 From Espresso Cart to Community Brand
Still slinging “Damn Good Coffee,” this local favorite now offers more than just lattes. The Coffee Cowboy is becoming a hub of community, creativity, and caffeine—perfectly in step with the lifestyle we see in the Telluride real estate market: adventurous, intentional, and deeply local.
🎨 New Merch, Same Soul
Head to their new website and shop:
- Cowboy hats, mugs, and comfy tees
- Branded Yeti tumblers and candles
- Artful gifts for every mountain-loving soul
📍 The New Location
You’ll now find them front and center at Oak Street Plaza, serving up bold brews and good vibes. It's the perfect coffee stop before a home showing or after a morning hike—something many of our Telluride real estate clients have come to adore.
🏪 What's Brewing Next: A General Store
Later this year, The Coffee Cowboy will debut a General Store: think local goods, artist collabs, mountain lifestyle products, and even more of that welcoming Telluride energy that makes this place so magical.
🏔️ Why We’re Obsessed (And You Should Be Too)
The Coffee Cowboy embodies everything we love about living—and owning property—in Telluride, Colorado:
✅ Local roots
✅ Big heart
✅ Everyday luxury
✅ Community connection
If you're exploring homes for sale in Telluride, CO, know this: places like The Coffee Cowboy are part of what makes this town more than just a pretty zip code.
🏡 Let’s Make Telluride Yours
From ski-in chalets to historic townhomes, Anne-Britt Ostlund and the Mountain Rose Realty team help buyers tap into the same local charm and authenticity that The Coffee Cowboy serves in every cup.
👉 Want to explore your options or get a personalized market update?
Let’s talk. Schedule your private consultation today –
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Frequently Asked Questions
- Where is The Coffee Cowboy located now?
- The Coffee Cowboy is now located at Oak Street Plaza in Telluride, moving from its iconic green cart that was previously stationed at the base of the gondola.
- What new products and merchandise does The Coffee Cowboy offer?
- Beyond their signature espresso, The Coffee Cowboy now offers branded cowboy hats, mugs, t-shirts, Yeti tumblers, candles, and artful gifts for mountain lovers—all available through their new website at www.thecoffeecowboy.com.
- What is The Coffee Cowboy planning for later this year?
- The Coffee Cowboy will debut a General Store later in 2025, featuring local goods, artist collaborations, and mountain lifestyle products alongside their coffee offerings.
- Who are the owners running The Coffee Cowboy?
- The Coffee Cowboy is now under the direction of longtime locals Hailey Arnold and Scott Keating, who have guided the beloved café through its rebrand and expansion.