Destination total occupancy (paid and owner) over the next two-weeks continues to be significantly lower, down 25% YOY. Last year during this time, the Kellogg MBA group of 650 people visited from December 8 – 14, which is likely contributing to the YOY occupancy decrease during the first week. Average daily rate (ADR) during this period has decreased by 7% YOY, at $671.
The holiday period is pacing slightly behind last year, with a 6% decrease in total occupancy from 12/22/23 – 1/5/24. The highest compression days are from 12/27-12/31 at an average occupancy rate of 63%.
The winter season has shifted from tracking ahead YOY, to slightly behind. Total occupancy is 5% lower YOY at 38%, and average daily rate (ADR) is flat. December is seeing the largest decrease, 17% behind 2022, and March is pacing 3% ahead YOY.
With the recent snow and the opening of Telluride Ski Resort, these metrics may shift back to align more with pre-season pace.
AIR UPDATE
Winter air traffic is holding at approximately 5-8% down YOY for the winter season, with softer booking weeks in October and early November compared to last year. While early December is down with the extra week, the two holiday weeks are pacing even YOY. The snow is arriving, so please get the word out in the major metros and especially NY with the added daily flights, and also remember that January brings the biggest booking weeks of the year, filling President’s – March. Looking further, we also have multiple flights running through April 8 this year, including Southwest, United (ORD) and American.
Thank you for staying updated on Telluride Air and Lodging! As you plan your visit to this picturesque destination, it's crucial to stay informed about various aspects such as skier visits, group forecasts, lodging updates, and air travel. Whether you're a seasoned visitor or a first-time explorer, being in the know enhances your overall experience.
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Frequently Asked Questions
How is Telluride lodging occupancy comparing to last year (December 2023)?
Overall occupancy for the December 8–14 period is down 25% year-over-year, partly due to the absence of the Kellogg MBA group of 650 people who visited last year during this same week. The average daily rate (ADR) has decreased 7% to $671.
What are the busiest days for lodging during the holiday period in Telluride?
The highest compression days are December 27–31, with an average occupancy rate of 63%. The holiday period overall (12/22/23–1/5/24) is pacing 6% below last year.
How is winter air traffic to Telluride tracking for the 2023–2024 season?
Winter air traffic is approximately 5–8% down year-over-year, though the two holiday weeks are pacing even with last year. January brings the biggest booking weeks of the year, and flights are running through April 8 with multiple carriers including Southwest, United, and American.
Which months are performing better or worse in Telluride's winter season?
December is seeing the largest decrease at 17% behind 2022, while March is pacing 3% ahead year-over-year. Overall winter occupancy is 5% lower and ADR is flat compared to last year, though the recent snow and ski resort opening may shift these metrics.
