How is Telluride lodging occupancy tracking compared to last year for January?

As of mid-January 2025, destination occupancy is pacing 1% behind 2024 at 48%, with paid occupancy down 3%. However, bookings have strengthened over the past week, and Presidents' Day week is looking strong at 71% occupancy, tracking 5% ahead of last year.

What is happening with hotel room rates in Telluride right now?

Average Daily Rate (ADR) is up 14% compared to the same period last year, resulting in an 11% increase in Revenue per Available Room. This strong rate performance reflects Telluride's continued appeal as a premium winter destination.

How are airline bookings to Telluride performing in January and February 2025?

January and February passenger bookings are pacing down by a few points compared to last year, though the gap has narrowed. March bookings, however, are up 8% year-over-year, and traffic from now through Presidents' Day runs fairly even week-to-week.

Is there an opportunity to find lodging deals in Telluride right now?

Yes—with Q1 occupancy slightly below last year due to a slower January, many lodging partners are offering specials on Telluride.com to attract bookings. This presents a good window for visitors to find booking incentives.

$Telluride Air and Lodging Updates: January 16-22, 2025 — featured image$

Telluride Air and Lodging Updates: January 16-22, 2025

By Anne-Britt OstlundJanuary 16, 20252 min read

Life @ Telluride

Via Telluride Tourism Board

LODGING UPDATE

Destination total occupancy (paid & owner) from now through the end of January is pacing 1% behind 2024 at 48%, and paid occupancy is down 3%. Average Daily Rate (ADR) is up by 14% compared to the same period last year, resulting in an 11% increase in Revenue per Available Room (ADR). MLK weekend continues to pace behind YOY, although has filled-in since last week’s report. Total occupancy is pacing 12% behind, currently at 50% compared to 57% (last week was tracking 21% behind).

Q1 continues to lag slightly YOY, with total occupancy currently 4% lower due to a slower January, February tracking 1% behind, and March currently flat. Bookings were strong over the last week, with an occupancy growth of 2 points over the Q1 period. Presidents’ Day week is looking strong, pacing 5% ahead of last year, currently at 71% occupancy.

Q1 metrics present an opportunity for lodgers to offer specials or booking incentives to move the needle in a positive direction. Many thanks to our lodging partners who are offering specials on Telluride.com, the call to action for all destination marketing efforts.

AIR UPDATE

With solid bookings coming into January, overall winter numbers are running even to just up over last year. The holiday period, from the Thursday before Christmas to the Monday following New Year's, finished up 3% on passengers.

December also finished up 3% for the month, while Jan and Feb continue to pace down, but with a narrower gap now of a few points. March bookings are up 8% YOY as it continues its strong early showing. Traffic from now to Presidents' Day runs fairly even week-to-week.

For those considering the Telluride lifestyle full-time, these air and lodging metrics underscore the appeal of owning a home in this thriving mountain town. With the guidance of Mountain Rose Realty and Anne-Britt Ostlund, finding your perfect home for sale in Telluride, CO has never been easier.

The air and lodging trends for January reflect Telluride’s ongoing allure as a winter destination. Whether you’re planning your next visit or considering an investment in Telluride Real Estate, this mountain paradise continues to captivate with its beauty and vibrant community. Reach out to Mountain Rose Realty and Anne-Britt Ostlund to explore current listings and discover your dream home for sale in Telluride, CO.

Frequently Asked Questions

How is Telluride lodging occupancy tracking compared to last year for January?: As of mid-January 2025, destination occupancy is pacing 1% behind 2024 at 48%, with paid occupancy down 3%. However, bookings have strengthened over the past week, and Presidents' Day week is looking strong at 71% occupancy, tracking 5% ahead of last year.
What is happening with hotel room rates in Telluride right now?: Average Daily Rate (ADR) is up 14% compared to the same period last year, resulting in an 11% increase in Revenue per Available Room. This strong rate performance reflects Telluride's continued appeal as a premium winter destination.
How are airline bookings to Telluride performing in January and February 2025?: January and February passenger bookings are pacing down by a few points compared to last year, though the gap has narrowed. March bookings, however, are up 8% year-over-year, and traffic from now through Presidents' Day runs fairly even week-to-week.
Is there an opportunity to find lodging deals in Telluride right now?: Yes—with Q1 occupancy slightly below last year due to a slower January, many lodging partners are offering specials on Telluride.com to attract bookings. This presents a good window for visitors to find booking incentives.