What is the current occupancy rate in Telluride for February 20 – March 6, 2025?

Destination occupancy is pacing 6% ahead of the same period last year at 68%, with paid occupancy up 7% and average daily rate tracking 2% ahead year-over-year. This week is finishing in the high 70% range, reflecting strong Presidents' Day holiday bookings and the start of Gay Ski Week.

How is Telluride air travel booking pace trending in February 2025?

February bookings are off 7-8 points compared to last year, largely due to weakness in the first two weeks that carried over from January, though this Presidents' Day week is running even with normal pace. March bookings have softened from earlier projections and still have 50% of the month to fill.

What is the Q1 2025 occupancy forecast for Telluride compared to last year?

Q1 destination total occupancy is pacing 1% ahead of last season, with January flat, February up 1%, and March projected 4% higher than the previous year.

Where can visitors find lodging specials in Telluride?

Many lodging partners are offering specials on Telluride.com, which is the primary destination for finding accommodation deals and promotions.

$Telluride Air & Lodging Report: February 20-26, 2025 — featured image$

Telluride Air & Lodging Report: February 20-26, 2025

By Anne-Britt OstlundFebruary 20, 20252 min read

Life @ Telluride

Via Telluride Tourism Board

LODGING UPDATE

Total destination occupancy from February 20 – March 6 is pacing 6% ahead of the same period in 2024 at 68%, with paid occupancy up by 7%, and average daily rate (ADR) tracking 2% ahead YOY. This week finishes in the high 70% range, ending a strong Presidents’ Day holiday (up 5% from 2024) and marking the beginning of Gay Ski Week.

Q1 destination total occupancy is pacing 1% ahead of last season, with January flat, February up by 1%, and March pacing 4% higher. Please note that YOY metrics have shifted when compared to previous reporting due to a recalibration of historical data.

Many thanks to our lodging partners who are offering specials on Telluride.com, the call to action for all destination marketing efforts.

AIR UPDATE

While bookings have remained relatively consistent overall, we have started to see a recent wobble on booking pace, as the up-and-down nature of the season continues. This week's snow will hopefully help.

December finished 5 points up, while January ended 6 points down on a noted lack of group. February is now off 7-8 points, largely in the first two weeks continuing from Jan, while this Presidents' Day week is running even/normal.

March, which had been ahead early, is now down several points. At this point each season, March still has 50% to fill, and is the largest travel month of the year -- so please get the word out on this welcome snow!

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Frequently Asked Questions

What is the current occupancy rate in Telluride for February 20 – March 6, 2025?: Destination occupancy is pacing 6% ahead of the same period last year at 68%, with paid occupancy up 7% and average daily rate tracking 2% ahead year-over-year. This week is finishing in the high 70% range, reflecting strong Presidents' Day holiday bookings and the start of Gay Ski Week.
How is Telluride air travel booking pace trending in February 2025?: February bookings are off 7-8 points compared to last year, largely due to weakness in the first two weeks that carried over from January, though this Presidents' Day week is running even with normal pace. March bookings have softened from earlier projections and still have 50% of the month to fill.
What is the Q1 2025 occupancy forecast for Telluride compared to last year?: Q1 destination total occupancy is pacing 1% ahead of last season, with January flat, February up 1%, and March projected 4% higher than the previous year.
Where can visitors find lodging specials in Telluride?: Many lodging partners are offering specials on Telluride.com, which is the primary destination for finding accommodation deals and promotions.